ABOUT US
Short videos, social media, hot lists... people's attention span seems to be less than 8 seconds with the swipe of a finger.
"(The Boy Has No Patience)" was created by CELL on December 2021. The name was inspired by the George Lucas film series Star Wars, which was released in May 1980.
In an era when patience is extremely scarce, the brand concept "The Boy Has No Patience" does not literally mean "the boy with no patience", but is intended to remind the seemingly impatient of us to be patient with the people and things we love. The Boy Has No Patience.