theboyhasnopatience, or「NoPatience」for short, was founded by DJ CELL in December 2021. The name was inspired by the George Lucas film Star Wars series, which was released in May 1980.

In this era where patience is extremely scarce, the brand name "theboyhasnopatience" is not just to express the literal meaning of "impatient boy", but to remind us that we seem to be impatient, and we should keep enough patience with the people and things we love.

The brand continuely draws energy from HIPHOP culture, street scenes, fashion aesthetics, visual images, party forms, digital music and 3D art into a more diversified creative expression, trying to take over and explore a new scene in the post-epidemic context.